The advertising launch of social responsiblity project for which Marmara University Design Department and famous fashioner Can Yunus ÇETİNKAYA worked together was held in the M.U. Sultanahmet Rectorate Building on Friday, 26 December 2014. Launch started with the parade in which the label that making the life of visually impaired persons easier was presented in addition to casual and chic clothes . Podium was prepared with the embossed yellow tape for the visually impared person.
Can Yunus ÇETİNKAYA, in pursuit of the parade, talked about that he carries out this project in order to be an inspiration to new generation students as well as social responsiblity. Expressing that all things began with the visually impaired person who he met during a street shot, ÇETİNKAYA said that “I met with a visually impaired person. I listened the difficulties that he encountered in his life and so I decided to make something. He added to his words that his biggest supporter is Assist.Prof.Dr. Nuriye ISGOREN, who is Head of Department Fashion Design, and indicated he was very impressed with her invention which will provide a great contribution to the life of visually impaired person.
Sighted Fingertips
Combined Smart Label System, developed by taking into account the esthetic functional properties in order to enable the visually impaired person to choose and use the textile products easier, integrates with the triple combination of the Braille Alphabet, Data matrix application and NFC system.
Assist.Prof.Dr. Nuriye ISGOREN, Head of Department of Fashion Design, Marmara University, she explained this invention providing great convenience to the lives of visually impaired person with the following words: We put four label on a card. These are very small notification notes to enable the visually impaired person to get information for the products. Firstly, we used the Braille Alphabet behind our label. We give information about the product so they can get the information by their sighted fingertips. The product information was written with the latin letters in front side of the label and just under, it took place respectively the chip of data matrix application and NFC Smart Label System. NCF system enables the information to listen vocally via smart phones and it is required that this program must be downloaded to the mobile phone in order to access to the information vocally.
Famous fashioner Can Yunus ÇETİNKAYA talked to the Marmara Media Center New Agency in pursuit of parade and explanations .At the opening of his speech, he said “when the life is really asked for something, that can be reached”, and added how he met with Assist.Prof.Dr.Nuriye Isgoren for this social responsibility project. Çetinkaya said that I never believe to the coincidences in the life. You want something in life, you can reach out that you want. We are discussing and working with our teacher about such projects. İn nearly three years we have given seminar at Marmara University. As I said before, this story began with the visually impaired person for me. Nearly 7-8 month later, during we made a meeting with our teacher, this issue came to the fore and I learned that she had the same project. I so offered that we shall introduce this project together. And we came together and it was very nice.
Dear Prof.Mehmet Akalın; Vice Rector of Marmara University, Dear Assoc.Prof. Nevzat ONAT; Manager of High School, Erkan İşgören; Coordinator of MITTO and academic staff and students of Marmara University took placed in the event. The academicians and students of Kemerburgaz University and Nisantasi University were also among the guests of the event in where the well known figures from the fashion design world participated.
